Tech Environment Essay Example for Free

Tech Environment Essay The company I am continuing to work with is US Airways Group. There is plenty of hard and soft technology to list for the domestic environment. Some of the hard technology used in the domestic environment is aircraft, security system, and safety gear. Some soft technology used in the domestic environment is management, government regulations that govern the procedures of the company, and training for employees. The hard technology I listed above is the obvious technology the air line company utilizes yet there is more hard technology being used. The soft technology being used is essential to the success of the company which I will capitalize on later. I stated the hard and soft technology of the domestic environment but this same technology is used in the global environment also. Hard technology used within the global environment is aircraft, customs operatives, and safety gear. Soft technology used within the global environment is management, different government regulations than the domestic environment, and guides who help foreign travelers from different countries. Although the hard technology is about the same as it is in the domestic environment you may see some outdated equipment within the global environment. The soft technology used such as guides to assist foreign travelers may not be found within the domestic environment due to a large majority of passengers residing within the domestic environment. There are technological barriers for the domestic and global environments. Within the domestic environment there are flaws such as the security system. People find ways to breach the security system and are able to sneak items that should be able to sneak past the system such as drugs and weapons. Of course we do the best we can but this is the nature of the beast and we can always better our systems. Another technological barrier is that we need more foreign employees that can communicate with foreign passengers who travel within the domestic environment. It can be hard to travel within a location where you do not know anyone and no one understands your language. Within the global environment there are technological barriers also. I stated earlier that the technology in some locations is not as good as it is in the domestic environment. This is unfair to the passengers and to the people who work for the company. There should be up to date equipment for the global environment just as there is in the domestic environment. Another barrier is that customs can be difficult to deal with. I always hear of horror stories dealing with customs because they may take a long time to process certain individuals through or the rules are interpreted differently. The barriers can be overcome in both the domestic and global environments. The flaws within the security system are currently being corrected as we speak according to sourcesecurity.com. They have stated that â€Å"turning security weaknesses into strengths, using perimeter and surveillance solutions together, use of video analytics software and managing airport access control system† will better the security in airports significantly (Smith). I believe if those principles stated are applied then the security in airports will be safe as can be. The fact that we need more translators or guides that can speak other languages can be fixed. We need to create a job that specifically guides passengers from other countries to their next gate or to taxi services to get passengers to their next destination without any issues. The barriers within the global environment can be corrected just as they can be corrected in the domestic environment. The fact that the technology within the global environment needs to be up to the same standards is an issue that should be addressed. â€Å"To raise efficiency or establish a better competitive position, firms’ efforts are oriented towards developing capabilities to absorb, adapt and master technologies often developed elsewhere in a process of technological learning† (Goedhuys, Janz, Mohnen, 2008). I honest believe this is the only remedy for providing up to date technology, the company has to make it a priority to provide the same technology to the global environment. The customs can be corrected by provided a print out of what is allowed and what is not allowed to be brought into or out of a country a passenger is traveling through. The information is available online but some older passengers aren’t as savvy with technology so they may not r eceive the same information. With this tactic there is not any excuse for not knowing what is expected when going through customs. The strategies I stated above will be successful, only if they are applied. Without application the strategy will be a failure. Within the domestic environment the security system can be significantly improved and decrease the risk for terrorist attacks greatly. This technology needs to be protected by requiring a security clearance for all employees who work for the company. This way you have a thorough back ground check on everyone who works for US Airways Group and the risk for inside information getting out to enemies of the United States is low. Within the global environment technology needs to be advanced. The company can protect this technology by only providing the technology to its global counterparts and not the competition.

Making a Less Restrictive Environment Through Inclusion Essay -- Inclu

Making a Less Restrictive Environment Through Inclusion Inclusion can be an excellent opportunity for many students with special needs when the classroom situation appropriately fits the needs of the students with special needs, the needs of the rest of the students in the classroom, and the teacher. It allows special needs children the ability to defy stigmas, a deficit of resources, and unrealistically low expectations. Social atmospheres enable both the special needs and non-special needs children necessary potential bonding opportunities for proper development. Additionally, the increased class size and demands mandate additional support and aid for the teacher. Unfortunately, there still exists much debate over the definition of inclusion as well as the implementation of it. Arguments over consequences, support, effectiveness, and funding dampen its effects. The future of the inclusion process for special needs children still leaves much to the imagination. Conclusion: The issues surrounding special needs children are diverse and not easily rectified. The complication and variety of the children’s situations and individual needs are a further complication to this dilemma. The children, those with and without special needs, are undoubtedly the future of the world; All should be equipped to deal with tomorrow’s challenges with the most formidable tools at disposal. This should be priority one. Inclusion can be an excellent opportunity for many students with special needswhen the classroom situation appropriately fits the needs of the student with special needs, as well as the rest of the students in the classroom, and the teacher. There are many advantages of integrating a student with special needs i... ...html Sullivan, L. (2001). Why Inclusion? Retrieved October 25, 2003, from: http://www.childcareresourcesinc.org/pdfs/TS525.pdf Viadero, D. (1993). Special Educators’ Group Weighs in on ‘Full Inclusion.’ Retrieved November 16, 2003, from: http://www.edweek.org/ew/ewstory.cfm?slug=29cec.h12 Venn, J. (1999). Students with Physical Disabilities and Health Impairments. ERIC Clearinghouse Digest, 459. Retrieved October 17, 2003 from ERIC. Harris-Kroll, N. (2002). Learning in Resource Rooms. Retrieved November 22, 2003 from http://learningresourcecenter.net. Special Education Curriculum. (2002). Retrieved December 3, 2003 from http://www.stow.summit.k12.oh.us/speceduc.htm. Kidder, K. (2003). Pull-Out or Pull-In? What Works Best. Retrieved on November 21, 2003 from http://www.ldonline.org/ld_indepth/special_education/inclusion_pullin.htm.

Cultural Investigation Essay

The paper will discuss the main aspect of a Comanche and what their culture is like. The paper encapsulates an interview from such a Native American and this interview will be analyzed with the help of other sources from the Internet. The paper will be followed by first introducing the Comanche tribe with their features and then go about analyzing the interview. The culture of the Comanche will be discussed in the light of how they treat their elders, children and their relatives. The culture also includes some of their important aspects of religion along with the language that they use. The paper will attempt to cover the overall aspect of the Comanche and their effect in the society. Introduction to a Comanche â€Å"The Comanche are a Native American group whose historical range (the Comancheria) consisted of present-day Eastern New Mexico, Southern Colorado, Southern Kansas, all of Oklahoma, and most of Northern and Southern Texas. There might once have been as many as 20,000 Comanches. Today, the Comanche Nation consists of approximately 10,000 members, about half of whom live in Oklahoma (centered at Lawton), with the remainder concentrated in Texas, California, and New Mexico. † (Wikipedia, 2006 ) From the above definition it can be understood that the Comanches are very old inhabitants of the United States of America and have long lived there. There are a number of reasons why the Comanches had left their older origin which is near Wyoming. The tribe had shifted to Arkansas where they are now inhabited. The reason why the Comanche is given a name like that is because it is believed that they like to fight and act as strangers to the other people. The origin of Comanche comes from a Spanish word and this is why it is used. They have always been a separate group and have not mingled much with the other tribes and other citizens of the country. Interview of a Comanche The name of the interviewee was Andrea Pahdocony who belongs to a tribe called Comanche of Oklahoma† Lord of the Plain’s†). The following questions and answers provide a summary of what their culture is like and how they live their lives. The questions and answers will then be analyzed along with other material to understand what their culture and beliefs are along with their values.

Developing An Older Adult Volunteer Program - 1110 Words

To be honest, this week’s readings indeed opened a door for me to realize my limited background information about the aging field and to grasp pieces of its real appearance. Four required articles focus on different aspects, among which the one named â€Å"developing an older adult volunteer program in a New York Chinese Community: An Evidence-based Approach† attracted me most. Reasons are as follows. First, this study targets at Chinese American immigrants in New York City who I have worked with in the last year’s field education. Thus, for me, compared to other older people groups, I am more familiar with this population’s characteristics and conditions, which became part of the motivation for keep exploring. Second, even if I worked in two different kinds of institutions for older people—senior center and day care center, I did not get in touch with any volunteer programs while volunteerism serves as a vital as well as effective way for productive aging promotion. Another reason is that when I read the abstract, it stated that this volunteer project successfully benefited both involved parties—older volunteers and caring recipients. I was considering that the volunteer program model described in this article might be applied to China and create new methods and perspective for older people to reach the goal of productive aging. With regards to novel insights and ideas I achieved from this article, other than challenges, I assume that they are more likely to be surprises,Show MoreRelatedCloverbum Camp Analysis1172 Words   |  5 PagesCamp: Evaluation results indicate that Essential Elements were readily apparent at both residential camps. Campers at older camp identified that they would be more involved in their community and county 4-H program as a result of their participation. At younger camp, in particular, indicated that they planned to have a healthier lifestyle when asked what they would do differently. Older camper indicated they would like more free time and the younger camper wanted more creature comforts and their cellRead MoreThe Increase Life Expectancy Has Created A Larger Population Of The Elderly972 Words   |  4 Pagespolicies that support and meet the developing number of diverse needs the elderly population will require in order to age well. The life expectancy has increased consider ably from 68.2 years in 1950 to 78.7 years in 2011 (Chapin, 2014, p. 481). According to the U.S. Census Bureau, currently there are approximately 43.14 million Americans aged 65 or older in the U.S. (Chapin, 2014, p. 481). In the future, the elderly American population of individuals aged 65 or older is projected to reach 72.1 millionRead MoreFood Insecurity in Aging Society1627 Words   |  7 Pagesthat older adults are especially vulnerable to food insecurity. In a study published in the Journal of Urban Health states, â€Å"Among the 14.6% of American households experiencing food insecurity, approximately 2 million are occupied by older adults† (Chung, Gallo, Giunta, Canavan, Parikh, Fahs, 2011, p. 1). Since the year 2011 the Athens Community Council on Aging reports, â€Å"Almost 9 million older adults in the United States are at risk for hunger, and Georgia is 8th in state rankings for older adultRead MoreEssay about Starting a Church Based Nursing Home Ministry5447 Words   |  22 Pagesof this manual is to help Christians in a nursing home ministry, this final part enlarges the scope a bit to help churches organize to meet the needs of elderly people both inside and outside of nursing homes. This part is adapted from â€Å"Developing Programs for Senior Citizens—A Handbook for churches,† produced by the Delaware County of (PA) Services for the Aging, and is included here with their permission. We gratefully acknowledge the editors: Judy Oerkvitz, Louis Colbert, Norma Thomas and VerneRead MoreI Am Developing As Defined By My Research Findings1748 Words   |  7 PagesThe program that I am developing as defined by my research findings pertains to older adults or elderly persons who have suffered loss and what can help them cope with, heal from, and experience growth throughout their grieving process. This program is designed to enhance my church, to be an addition to an already existing church. Those who staff this program volunteer their time and are a part of the church staff. Damianakis (2012) shines light on the influence of spirituality and religion in assistingRead MoreGerontology Agencies within Georgia1612 Words   |  7 Pagesthat older adults are especially vulnerable to food insecurity. In a study published in the Journal of Urban Health states, â€Å"Among the 14.6% of American households experiencing food insecurity, approximately 2 million are occupied by older adults† (Chung, Gallo, Giunta, Canavan, Parikh, Fahs, 2011, p. 1). Since the year 2011 the Athens Community Council on Aging reports, â€Å"Almost 9 million older adults in the United States are at risk for hunger, and Georgia is 8th in state rankings for older adultRead MoreBig Bother and Big Sister Essay895 Words   |  4 Pagesthe United States. The organization provides one-to-one mentoring relationships between children and adults. Its purpose is to provide friendship, emotional support, and guidance to youth through their involvement with positive role models. BBBSAs national motto is making a difference, one child at a time. According to the Big Brother Big Sister Association of Cincinnati, the idea of developing one-to-one mentoring relationships can be traced back to 1903. Irvin Wertheimer, a Cincinnati businessmanRead MoreRecreation Therapy And Volunteer Services For A One Hundred And Eleven Bed Nursing Home Essay778 Words   |  4 PagesIntroduction I am the Director of Recreation Therapy and Volunteer Services for a one-hundred and eleven bed nursing home. As the Recreation Director, I am responsible for the delivery of our therapeutic recreation (TR) services. I have a process that I follow for developing each residents’ TR plan. I complete a leisure assessment for each new resident. With the information gathered from the assessment, I create a TR goal for the resident. Using this goal, I identify objectives and choose a modalityRead MoreThe Number Of Adults Over The Age Of 651551 Words   |  7 PagesThe number of adults over the age of 65 has been increasing in last number of years. Senior citizens make up around 20% of the United States population. Adults over the age of 65 have and experience at some point limitations in their lifestyle and in the way they live day to day. Most of the US senior citizens can and live independently and continue to maintain a close relationship with friends and family. Then there are those seniors that experience changes in their life that prevents them fromRead MoreWellness Therapy And Volunteer Services For A 111 Bed Nursing Home Essay965 Words   |  4 PagesI am the Director of Recreation Therapy and Volunteer Services for a 111-bed nursing home. As the Recreation Director, I am responsible for the delivery of our therapeutic recreation (TR) services. I have a process that I follow for developing each resident’s TR plan. I complete a leisure assessment for each new resident. With the information gathered from the assessment, I create a TR goal for the resident. Using this goal, I identify objectives and choose a modality that will help meet the resident’s

The John Peter Zenger Trial

John Peter Zenger was born in Germany in 1697. He immigrated to New York with his family in 1710. His father died during the voyage, and his mother, Joanna, was left to support him and his two siblings. At the age of 13, Zenger was apprenticed for eight years to the prominent printer William Bradford who is known as the pioneer printer of the middle colonies. They would form a brief partnership after the apprenticeship before Zenger decided to open his own printing shop in 1726. When Zenger would be later brought to trial, Bradford would remain neutral in the case.   Zenger Approached by Former Chief Justice Zenger was approached by Lewis Morris, a chief justice who had been removed from the bench by Governor William Cosby after he ruled against him. Morris and his associates created the â€Å"Popular Party† in opposition to Governor Cosby and needed a newspaper to help them spread the word. Zenger agreed to print their paper as the New York Weekly Journal. Zenger Arrested for Seditious Libel At first, the governor ignored the newspaper which made claims against the governor including his having arbitrarily removed and appointed judges without consulting the legislature. However, once the paper began to grow in popularity, he decided to put  a stop to it.  Zenger was arrested and a formal charge of seditious libel was made against him on November 17, 1734. Unlike today where libel is only proven when the published information is not only false but intended to harm the individual, libel at this time was defined as holding the king or his agents up to public ridicule. It did not matter how true the printed information was. Despite the charge, the governor was unable to sway a grand jury. Instead, Zenger was arrested based on prosecutors’ â€Å"information,† a way to circumvent the grand jury. Zengers case was taken before a jury. Zenger Defended by Andrew Hamilton Zenger was defended by Andrew Hamilton, a Scottish lawyer who would eventually settle in Pennsylvania. He was not related to Alexander Hamilton. However, he was important in later Pennsylvania history, having helped design Independence Hall. Hamilton took the case on pro bono. Zengers original lawyers had been stricken from the attorneys list due to the corruption that surrounded the case. Hamilton was able to successfully argue to the jury that Zenger was allowed to print things as long as they were true. In fact, when he was not allowed to prove that the claims were true through evidence, he was able to eloquently argue to the jury that they saw the evidence in their everyday lives and therefore didnt need additional proof. Results of the Zenger Case The result of the case did not create a legal precedent because a jury’s verdict does not change the law. However, it had a huge impact on the colonists who saw the importance of a free press to hold the government power in check. Hamilton was lauded by New York colonial leaders for his successful defense of Zenger. Nonetheless, individuals would continue to be punished for publishing information harmful to the government until state constitutions and later the US Constitution in the Bill of Rights would guarantee a free press. Zenger continued to publish the New York Weekly Journal until his death in 1746. His wife continued to publish the paper after his death. When his eldest son, John, took over the business he only continued to publish the paper for three more years.

Live a Dream to Face Reality in Raisin in the Sun Essay

Living a dream is only a way out of facing reality. Both Raisin in the sun and I have a dream speech relate more than just the words written on the page, But a deeper connection laying further than the eyes can see. Both are remarkable works of literature. They are similar because both works bring up the topic of racial injustice, the american dream and equality.They no longer want to be the words nobody cared to listen to, or simply the dried out raisin in the sun. My first point, In the I have a Dream Speech that doctor Martin Luther King Jr. presented he brought up the topic of racial injustice. â€Å" One hundred years later, the life of the negro is still sadly crippled by the manacles of segregation(King,1). The younger†¦show more content†¦Just like walter did. Both of them were very ambitious and that is why they can relate so much. They both want to be able to walk down the street and not turn everyone’s head, Be able to say what’s on their mind with out being judged. The meaning of the American dream is far more than the words itself. That is why the novel Raisin in and the sun and the i have dream relate, The characters want to strive for better just like mlkj, and live the American dream. Last but not least, Both literary works bring up the subject of equality. Although, the raisin in the sun brings it up a little more indirectly. For example, George Murchinson, A rich black man who referred to Walter has prometheus. â€Å" And the only people in the world who are more snobbish than rich white people are rich colored people†(1.1.264). Walter did not understand what made him more different than George other than money. Just like Martin Doctor Luther King jr. wanted to know what made the negroes different other than the color of ones skin.† When will we be satisfied?† The question mlkj asked. Probably a question that can never be answered because there can always be better. In conclusion, Both Raisin in the sun and i have a dream speech touch the readers heart. Bringing up the topics of racial injustice, american dream, and equality really gets someone to see things how they really are. Lorraine Hansberry and Doctor Martin Luther King Jr. proved the point onShow MoreRelatedHarlem Renaissance Poets: Langston Hughes, Claude McKay, and Countee Cullen1065 Words   |  5 Pagesamong African Americans In the poems Harlem by Langston Hughes, America by Claude McKay, and Incident by Countee Cullen all use frustration and hope as reoccurring themes to help empower the African-American population and realize the injustices they face day to day. The Harlem Renaissance was a period marked by great change and forever altered the conscious of the entire country. When one thinks of a renaissance, they think of Europe during the fourteenth century. A renaissance is defined as â€Å"periodRead MoreA Of The Sun Is A Play Written By Lorriane Hansberry882 Words   |  4 PagesA Raisin in the Sun is a play written by Lorriane Hansberry. The play was highly influenced by events that happen during her childhood. Lorriane family moved into a white neighborhood and was threated countless of times to move out. It was so serious that they family had to go to the Supreme Court so they could overturn the decision and allow the Hansberry to live in a white neighborhood, this case made it that no white residents could push Africans Americans out of their neighborhoods. What isRead MoreThe Myth of the American Dream1269 Words   |  5 Pagesï » ¿THE MYTH OF THE AMERICAN DREAM A Raisin in the Sun is a play written by Lorraine Hansberry in the period following the Second World War. It is divided into three acts and explores the circumstances of the Younger family, a colored family living in the ghettos of southern Chicago. In particular, the play deals with the efforts of Walter Lee, the scion of the family to bring his family out of poverty and into riches by entering into a business venture. The play highlights the psychological and societalRead MoreDreams Come in All Shapes and Sizes1706 Words   |  7 PagesDreams or goals? To me they are both the same thing. In life in order to reach our goals we have to be willing to consistently go after them. There are company goals, personal goals, career goals, family goals or health goals, they all must be pursued with passion and purpose. The challenges of life can sometimes try to choke out our goals (dreams) and many people lose track of what it is they really want. I personally refuse to stand by and watch t his happen. So I think that dreams role is thatRead MoreAnalysis Of Of Mice And Men 1687 Words   |  7 Pagesâ€Å"all of our dreams can come true, if we have the courage to pursue them.† The concept of dreams and aspirations are what connects the two seemingly different Of Mice and Men and A Raisin in the Sun. Of Mice and Men, written by John Steinbeck, portrays a story of two poor farm hands living in California, one of which is handicap. This pair, despite all efforts, fail to accomplish this dream, showing a very anti-american dream aspect of this novel. On the other hand, A Raisin in the Sun, written byRead More Issues Addressed in A Raisin in The Sun Essay1369 Words   |  6 PagesBlack and White In the words of Jim Cocola and Ross Douthat, Hansberry wrote the play A Raisin in the Sun to mimic how she grew up in the 1930s. Her purpose was to tell how life was for a black family living during the pre-civil rights era when segregation was still legal (spark notes). Hansberry introduces us to the Youngers’, a black family living in Chicago’s Southside during the 1950s pre-civil rights movement. The Younger family consists of Mama, who is the head of the household, WalterRead More Walter Lees Dreams in A Raisin in The Sun Essay1408 Words   |  6 PagesLorraine Hansberrys A Raisin in the Sun is a play about segregation, triumph, and coping with personal tragedy. Set in Southside Chicago, A Raisin in the Sun focuses on the individual dreams of the Younger family and their personal achievement. The Youngers are an African American family besieged by poverty, personal desires, and the ultimate struggle against the hateful ugliness of racism. Lena Younger, Mama, is th e protagonist of the story and the eldest Younger. She dreams of many freedoms, freedomRead MoreEssay on Dreams Deferred in Lorraine Hansberrys A Raisin in the Sun915 Words   |  4 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Lorraine Hansberry, the author of A Raisin in the Sun, supports the theme of her play from a montage of, A Dream Deferred, by Langston Hughes. Hughes asks, â€Å"What happens to a dream deferred?† He suggests many alternatives to answering the question. That it might â€Å"dry up like a raisin in the sun,† or â€Å"fester like a sore.† Yet the play maybe more closely related to Hughes final question of the poem, â€Å"Or does it explode?† The play is full of bombs that are explosions of emotion set off by the frustrationRead MoreA Raisin In The Minds, And Innocent Is Irrelevant1015 Words   |  5 Pagesworkers land their dream job. However, the only thing standing in the way from pursuing that desireable dream is the government who defines the colo r of your skin. Unfortunately, people of all skin colors get denied the right to pursue a happiness that they desired base on their skin color rather than their personalities. The Declaration of Independence tells us that the we should be able to have the right to pursue happiness including chasing a dream that was once an aspiration. In reality, American governmentRead MoreThe Authors Experiences of Opression in Loraine Hansberry’s â€Å"A Raisin in The Sun† and Milcha Sanchez-Scott’s â€Å"The Cuban Swimmer† 891 Words   |  4 PagesLoraine Hansberry’s â€Å"A Raisin in The Sun† and Milcha Sanchez-Scott’s â€Å"The Cuban Swimmer† both capture the authors’ past experiences of oppression, and convey their struggles with identity. Both authors are from minority cultures, and both describe the same harsh pressures from the dominant culture. Both author’s share situations of being outcasts, coming from different rac ial backgrounds and trying to triumph over these obstacles. A Raisin in the Sun and The Cuban Swimmer both share common themes

Electronic Commerce Environment

Question: Identify the basic elements of the technology infrastructure used to conduct electronic business. Explain the basic communications and network concepts used in electronic commerce and the basic functioning of the Internet and the World Wide Web. Outline the considerations for marketing on the World Wide Web and creating an effective Web presence. Use technology and information resources to research issues in fundamentals of e-business. Write clearly and concisely about fundamentals of e-business using proper writing mechanics.? Answer: Overview The concept of e-commerce and e-retailing is the most hyped and trendiest business function in todays era. It is particularly effective in reaching a global market and conduct a huge amount of business in a faster yet hassle free way. Our Company JSB Apparels is located at the Jersey Shore Boardwalk. It is a young fashion brand that is now available online to target the American market and consists of all the latest functions to provide the customers unique online shopping experience. It is now a question of ethical dilemma as Mr. X offered $ 1000 to buy the domain name that brings a lot of cyber ethics issues that might hamper the store reputation and the business in general. Also, a marketing strategy has to devise to achieve the greatest sales through the online portal and promote the web presence. Ethical Dilemmas Internet and E-commerce provide the Company with a dynamic presence. The products are advertised, sold and paid electronically without their need for a human being to conduct the process. Since the World Wide Web is a large network, the website or e-commerce site is exposed to thousands of people around the world. This information is available at almost no cost, and it can update instantly. But this exposure and openness puts the company in a vulnerable position as people with knowledge of technologies could utilize the opportunity to commit crimes and use it for selfish reasons. Hence when considering the concept of selling the domain name to a person, the process comprises a whole lot of negative implications (Chen, 2009). The Domain name signifies what the site is supposed to do. It is a short description of Company, and the company has already derived much success and recognition through the existing domain name. Selling it would mean providing an opportunity to use that domain name and the popularity of the site to drive success from ones own business. Other ethical and moral implications are web spoofing, cybersquatting, privacy invasion, online piracy and email spamming (Pwebs.net, 2015). The unethical use of domain name to conduct fraudulent activities or extort money is a common practice. Trademark is infringed, and personal and financial detail of the customers is also obtained. Spamming degrades the company image. All of these amounts to a loss of reputation and huge financial loss. Hence, companies like JSB Apparels must take actions to prevent or protect the software from any kind of ethical harm (Hess, 2003). Assigning of copyright, suing under the Anticybersquatting Consumer Protection Act (1999), generating hacking alerts or buying of new domain and changing of website names are some strategies to adopt prevention and protection. Also, companies must take a new marketing activity to promote the original website and remove any allegations through honest public relation activities. Functions of the e-commercial site The website provides some of functions that each possesses an inherent quality to provide the customers with a unique experience, ease of shopping and convenience. This function not only makes the software more usable and productive but also benefits and helps the customer and creates a reputation for the company (Laudon Traver, 2002). The catalogue display showcases all the products and variants that are available, and customers can check out the items and compare the prices. They can also see the description of design and material. These way customers do not have to visit a lot of stores and can easily understand what the company offers and can thus save their choices or directly buy it. Companies can exhibit a wide number of products to a wide number of people simultaneously. Hence, time and labour is to be saved by individuals who exhibits and helps out the customers in making their choices at the physical store (Kim, 2012). The shopping cart is virtual, and one can add as much item as one wants to. It does not require the physical labour of dragging the cart and customers could easily visit the shopping card and remove items and add new ones or even replace. Also, as soon one add an item to the cart the price required to be paid is displayed which saves a lot of time and the customers could assess their budget easily. Hence, these companies are not burdened with customer queries and exchange of items or replacing of products. The traffic at the cash counter can also beavoided. The transaction process is virtual, and the software does the calculation process. A receipt is automatically generated which is authentic and secures both the seller and the customer. It is easy for the company to count the sales keep tracks of the transactions. Other features like verification mark make sure that the website is authentic customers feel it safe to shop from it. Saving options, tracking options are featured that help the customers to keep a tab on the product and buy the items only when they can afford it. Also, they could track the orders. This way the company gains consumer trust and can utilize it for market expansion and retaining sales. Improving Web Presence A company must possess web presences that it does not lose out on a large source of profit. With the advancement in the field of internet marketing and people flocking into the worldwide and conducting various searches it is essential that the website is popular and known among the people so that they can avail its service. This website must be attractive, productive and easy to use so that it generates more customer presence and eventually sales. Hence, there is a need for improvement of the website to achieve web presence (MacDonald, 2009). The tactics that is to be applied is first buying an available, authentic, non-ambiguous domain name. Then one must purchase a hosting service. Next it is the task of assigning a web designer who will create a professional yet attractive website and add features. The usability of the websites should be ensured. This means that there should be neat and clean graphic and layout for easy navigation. A path must be provided to the visitors to follow. Next keywords are to be chosen to conduct Search Engine Optimization so that the link of the web address readily appears on search (Meng, 2010). Security and Privacy is another factor that must be kept in mind and hence the website must be verified and carry a verification mark (McAfee Secure or VeriSign) to convince visitors. Use of Google analytics will provide the number of website visits. Another essential factor is offering a clear checkout option so that customers find the whole process gradual simplified steps and can easily move out of options. This would ensure repeat visit and will create the desired web presence. Web marketing strategy To gain an advantage of the website usability and ensure web presence, a web marketing strategy has to be applied. It will ensure that the potential and extent customers of the company are reached through the e-commerce site (Janoschka, 2004). The Target Audience The target audience is the youth and the middle-aged. The two segments will have moderate disposable income and would love shopping. It would be bulk purchase and they might or might not be brand loyal. Segment 1- they are between 14 to 30 years of age. Survives on pocket money or own earnings. Loves to shop and might or might not be brand loyal. Segment 2- they are between 20 to 30 years of age. They have their disposable income. They also love to shop a verity of clothes. They do not believe in a bulk purchase but are quite brand loyal. These segments are to be reached through direct mails on existing customers e-mail ids or advertising on the social media sites like Facebook, Instagram, Pinterest and Twitter. Advertisements can also be provided through Television as this are media options to which the segments are, most exposed for a long period. Web advertisements The websites could be linked to other directories or with partner companies. Blogs, articles and social media are also sources of a link through which one can directly go to the website. Submitting an online Press release is effective in letting the people know about the website or any changes. Google ad words and pop ups or pop downs are relevant web advertisement options that can be widely used by JSB Apparels. This would also help in studying the number of visits or gain from the pay-per-clicks . Conclusion The e-commerce sector is one of the most beneficial sectors but one must be aware of the ethics and legal obligations of running an e-commerce website. Also the website must be developed with updated software that holds multiple features to provide usability to the customers. It is essential to build a web presence and create user-friendly functions to provide a unique experience and generate effective sales. Hence there is need of advertising the e-commerce store in TV and on the internet as well to foster the growth of JSB Apparel. References Chen, C. (2009). Information-oriented Online Shopping Behavior in Electronic Commerce Environment.JSW,4(4). doi:10.4304/jsw.4.4.307-314 Hess, G. (2003). Combating Online Software Piracy.Journal Of Internet Commerce,2(3), 3-10. doi:10.1300/j179v02n03_02 Idimages.com,. (2015).Improving Your Company's Web Presence | I.D. Images. Retrieved 4 August 2015, from https://www.idimages.com/t-improving-company-web-presence.aspx Janoschka, A. 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